Enhanced Rider Scheme (ERS) Online Campaign.
We have developed an online campaign to raise awareness of the Enhanced Rider Scheme and to also increase bookings via the Register of Post-test Motorcycle Trainers (RPMT).
This new exciting campaign includes an ERS microsite (check out direct.gov.uk/ers) social networking and advertising on a variety of bike lifestyle sites. The campaign features four video clips of bikers (our ERS champions) who have completed the ERS training. They talk about their experience and also participate in various forums during the campaign to spread the message of ERS and the benefits of continuous training.
The video clips are available to view on the site and are also streamed through video-sharing websites like YouTube and Facebook. Added to this we have set up a Twitter page with useful, regularly updated, tips from expert riders and bike news.
Please visit: www.direct.gov.uk/ers
(For more information on the RPMT and how to get on the register, visit www.businesslink.gov.uk, or, to order a pack, ring 0191 201 8089 between 10am and 4pm)